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Simon Sinek's Golden Circle: The What, The How and The Why By Firmex "People don't buy what you do. They buy how you do it" I watched an interesting talk by Simon Sinek on what makes certain companies or people achieve greatness.
According to the theory, the word "how" represents how organizations can achieve their purpose of existence. However, the last word, "What," in theory, is least focused upon by successful organizations. Instead, this factor focuses on the product or service the organization delivers to its consumer.
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The why defines the how in an action-oriented way. In a nutshell, why offers a purpose, cause, or belief; how expresses the values that guide our actions and how we aim to manifest the higher.
Understanding Your "Why" Is All That Really Matters Personal Trainer
Simon Sinek's Ted Talk on "Starting with Why" has become a widely acclaimed talk on "purpose". It starts with asking yourself "Why do we do it", "How do we do it", "What do we do?". It's a wonderful way to focus on what important and what truly rallies your team and then harness with inherent purpose to drive the how and the what. WHY.
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The Golden Circle model is a model that can be used in a variety of ways. It can be used by organizations, by people every day and by leaders among others. The leader can be the CEO of a company or it can be a project manager among others. The model is designed by Simon Sinek and it consists of 3 parts: WHY, HOW and WHAT.
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Apple (technology) Why: question the status quo How: By leading with design inside and out, we create user friendly, highly intuitive devices. What: Phones, music players, computers, tablets that are some of the best on the market. All having a similar clean design and simple interface. Westjet (airline) Why: Make air travel easier. How: By empowering employees to be decision makers they are.
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Never miss a talk! SUBSCRIBE to the TEDx channel: http://bit.ly/1FAg8hBTEDx Puget Sound speaker - Simon Sinek - Start with Why: How Great Leaders Inspire Ac.
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Why - How - What: From Product Vision to Task Peter Götz March 6, 2018 4.4 from 164 ratings Save Subscribe Simon Sinek in his book „ Start With Why " talks about the importance of knowing why we are doing things before we think about what and how to do it.
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The WHY is often referred to as your purpose, your mission, your mission statement or your raison d'être - the very reason for your existence. Since "Why are we here?" is a fundamental question.
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In the final lesson, you'll step outside the classroom and into the real world. You'll understand the role of a UX designer within an organization and what it takes to overcome common challenges at the workplace. You'll also learn how to leverage your existing skills to successfully transition to and thrive in a new career in UX.
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They understand that they can't observe and control everything in their organizations (much as many of them would like to). They earnestly want to develop good strategies and they get the theory.
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In a business context, the "Why" defines the Purpose or the higher meaning of an organization. In my understanding, this purpose always refers to the customer. If you find that the question of the "Why" does not find a convincing answer for you, then replace the "Why" with a "For".
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'Start With Why' is how you explain your purpose and the reason you exist and behave as you do. Sinek's theory is that successfully communicating the passion behind the 'Why' is a way to communicate with the listener's limbic brain.
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Our limbic brain (why) is responsible for feelings, trust and all human behaviour and decision making with no capacity for language. When we communicate from the inside-out, we are speaking directly to the parts of the human brain that control behaviour. The neo-cortex will then follow, rationalising that behaviour.
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The Why-What-How framework is so simple that it sounds like a reading/writing lesson for first graders. Nonetheless, it guides most, if not all, of my work documents. My writing on this site also follows it (the other format being lists like this and this ). Why: Start by explaining Why the document is important.
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Though not intended to be a documentary about leadership, Vikram Gandhi's exploration as to why we look for gurus to follow is a perfect metaphor for true leadership. Namely, when those we choose to follow encourage us to find our own strength.